When someone says "I need branding," in most cases, they mean a logo. And that's understandable — a logo is visible, tangible, something you can put on a business card and a website. But a logo is the last thing created in branding, not the first. Everything that comes before the logo determines whether the logo will make sense.
A logo is a company's visual symbol. A brand system is the complete set of visual and communication rules — colors, typography, tone, composition — that determines how a company looks and sounds everywhere it appears.
The branding foundation — logo and brand guidelines — starts from €700. A complete brand system with brandbook, business cards and pitch presentation from €1,500 onwards depending on scope.
If the logo works visually but the brand feels inconsistent — the problem is in the system, not the logo. In a short conversation we can assess exactly what's missing.