LKC has multiple editorial teams that independently publish content on the same Instagram profile. Each brought its own aesthetic — different fonts, colors and visual styles. The profile functioned, but didn't look like one brand. Profile visitors couldn't recognize a consistent visual identity.
We defined a shared visual language — a color palette and icon system that applies to the entire profile. Within that framework, each editorial team received its own set of colors and visual elements that distinguishes it from the others. Delivery: a complete set of Figma templates for independent use.
A profile that at first glance looks consistent, and on second reveals a structure that makes sense. Editorial teams retain their own character within a unified visual system.