See Clearly

Problem

An association supporting children with cortical visual impairment had no Instagram presence that matched the seriousness of its mission and the specificity of its target audience. CVI is a condition that isn't visible from the outside, but shapes everything a person sees from within — and that nuance had to be visible in the design. Additionally, the visual identity had to be accessible to people with CVI — careful consideration of color, contrast and information density was not an option but a requirement.

Solution

A complete visual identity — logo, color palette, layout system and set of AI photographs that start from the visual experience of CVI. Colors are functional, compositions clean, photographs warm and natural — without cliché medical aesthetics. Delivery includes a complete set of Figma templates for independent profile management.

Outcome

An Instagram presence that communicates the association's mission clearly and humanely. A visual identity that is simultaneously accessible to people with CVI and professionally representative to donors and the professional public.

FAQ

How long does it take to create a visual identity for a non-profit organization?

A complete visual identity with logo, color palette, layout system and Figma templates is delivered in 3-4 weeks.

Does Pinnaflow have experience with accessible design?

Yes. Accessibility is part of every project — contrast, readability and clarity of visual hierarchy are standards, not add-ons.

Can AI photography replace professional photography?

For many applications yes — especially when the client doesn't have a budget for a photo shoot or when it's necessary to depict situations that are difficult to photograph. We deliver AI photography tailored to the brand's tone and mission.

How much does a complete visual identity for Instagram cost?

Starter package of 10 Figma templates starts from €200. Complete visual identity with logo, color system and templates by agreement depending on scope.


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