An association supporting children with cortical visual impairment had no Instagram presence that matched the seriousness of its mission and the specificity of its target audience. CVI is a condition that isn't visible from the outside, but shapes everything a person sees from within — and that nuance had to be visible in the design. Additionally, the visual identity had to be accessible to people with CVI — careful consideration of color, contrast and information density was not an option but a requirement.
A complete visual identity — logo, color palette, layout system and set of AI photographs that start from the visual experience of CVI. Colors are functional, compositions clean, photographs warm and natural — without cliché medical aesthetics. Delivery includes a complete set of Figma templates for independent profile management.
An Instagram presence that communicates the association's mission clearly and humanely. A visual identity that is simultaneously accessible to people with CVI and professionally representative to donors and the professional public.